If you’re launching an online business, there’s one thing you need to focus on: digital marketing. Shapes Trainings is the top institute in the U.K. that provides the best Digital Marketing courses. It gives a goal-oriented and professional platform where you may learn about the foundations of digital marketing and receive hands-on experience performing digital marketing activities.
IT Software Skills
SEARCH ENGINE OPTIMIZATION
Appropriate For:
- Owners of pre-launch businesses who aren’t sure where to begin.
- Website owners that are having trouble attracting visitors and making sales.
- Anyone looking to add high-paying skills to their CV.
- Small company entrepreneurs that want to take control of their marketing.
- People seeking job experience in a marketing environment situated in the United Kingdom.
Other Softwares:
Skill:
Beginner
Duration:
2-4 Months
Sessions:
35 Sessions
Schedule:
Full Time / Part Time
Mode:
Classroom / Online
OUR PROGRAM INCLUDES
CV Preparation
Job-Endearing CV preparation empowers an accounting career.
Interview Training
Our Interview training enriches aspirants’ skills and abilities to ace competent job opportunities.
Placement Assistance
Expert placement assistance defines terrific performances and aptitudes that impress employers.
Industry Reference
Huge clientele from numerous businesses vouch for potential job recommendations.
Certifications Provided
CPD Certificate
Shapes Training Official
Achievement Certificate
Overview
If you’re launching an online business, there’s one thing you need to focus on Search engine optimization. Shapes Trainings is the top institute in the U.K. that provides the best Digital Marketing courses. It gives a goal-oriented and professional platform where you may learn about the foundations of digital marketing and receive hands-on experience performing digital marketing activities.
Many abilities will be dissolved as a result of digital marketing. Keyword research, SEO, and search engine marketing abilities may all be learned through digital marketing. You also learned about content, social media, and email marketing. Communication is the most vital talent, as it is used in every industry.
Digital marketing offers a diverse range of exciting job options. This training will improve your salary and give you a leg up on the competition. It will also assist you in starting your creative endeavour. It is also cost-effective to learn.
Job Prospects
- Research and analyze competitor
- SEO Manager
- SEO specialist
- SEO consultant
- Technical SEO
- SEO researcher
Marketing Fundamentals
No matter which course you select, this is the first module you will start with which covers the theoretical aspect of marketing. The topics learnt from this module can be used in all areas of marketing depending on the scenario and the business you are working for. This theory is formerly taught in Post-Graduation (RQF level 7) courses as well. Out of wide range of theories we have selected some of the most essential topics that could be used in future in any of the job roles.
- What is Marketing?
- History of Marketing
- Future of Marketing
- P’s of Marketing
- Consumer Behaviour
- Market Segmentation
- What are brands?
- Why Brands Matter?
- Developing new Products and Brands
- Product Life Cycle
- Marketing Lifecycle
- Promotion in Marketing
- Marketing Ethics and Laws
Marketing Analysis
After understanding the market, consumers, and the product, we move on to the analysis part which focuses where we focus on the data derived through various tools to answer questions which would help later in planning the marketing campaigns and creating reports to update and change the marketing strategies. This module will also focus on key marketing terminologies and the relevant formulas that would be later used in deriving ratios. This module also includes competitive analysis frameworks along with one of the most widely used tool, Google Analytics.
- Why Analysis Matter and Stake Holders.
- KPI’s
- Competitive Analysis
- 7 Dimensions of Marketing
- Budgeting and Forecasting
- Google Analytics
SEO Fundamentals
SEO stands for search engine optimisation, which basically means increasing the rankings of a website’s pages on search engines (we focus on google because of high market penetration). SEO gives a company organic visibility and is one of the most integral processes in marketing. In this module students will learn essential SEO tools along with tips, tricks and strategies to go along with SEO This module will also focus on S.E.O. for Ecommerce portals.
- What is SEO?
- Why SEO Matters?
- Understanding how Search Engines Work
- On Page SEO
- Off Page SEO
- Site Audit
- Keywords Analysis and Generation
- Search for Voice
- Microsoft Bing SEO
- Local SEO
- Images SEO
- Google Keywords Planner, Google Trends, Google Search Console, Google Business Profile Manager, Google Merchant Centre
Google Ads & Facebook Ads
Google Ads & Facebook Ads is one of the most commonly used tools to create ads on google maps, YouTube, google partners or even the most widely used search advertisements as well. In this topic we focus on YouTube advertisements as a medium of practicing out and cover all the necessary elements to create and optimise advertisements on Google Adverts. We also explore the tips and tricks to reduce the price of the campaigns.
- Google Ads & Facebook Ads Overview
- Google Ads & Facebook Ads Account Setup
- Google Ads & Facebook Ads Ads Setup
- Google Ads & Facebook Ads Campaign Analysis and optimisation
- Google Ads & Facebook Ads Integration and Tracking
- Keywords Analysis
Email Marketing
Email marketing is one of the most efficient ways of generating return on investments in any marketing campaigns provided one has a good data of customer lists. This method also keeps the audience engaged and drive long run conversions. This module focuses on utilising MailChimp, one of the most widely used marketing tools available, to create and run email campaigns or automations.
- Email Marketing Overview
- Why Email Marketing Matters
- Email Content
- Email Marketing through Mailchimp & Mailgun
- Email Automation
Skills You Will Gain
- Ability to use Mathematical Concepts
- Proficiency in SQL
- Become an expert in Python
- Expertise in Machine Learning
- Ability to Analyze and Visualize Data
Learning Outcomes
- Data Cleaning and Preprocessing Techniques
- Machine Learning Algorithms
- Artificial Intelligence Algorithms
- Data ethics and Data management and Analysis
Can I apply the skills learned in the Advanced Excel training course to my current job?
Yes, the skills acquired in the Advanced Excel training course can be immediately applied to various job roles. You will gain practical knowledge and techniques to analyse data, automate tasks, create advanced reports, and streamline processes using Excel’s advanced features.
Will I receive a certification upon completion of the Advanced Excel training course?
Yes, upon successful completion of the training, we will issue complete certification.
What topics are covered in an Advanced Excel training course?
An Advanced Excel training course typically covers topics such as advanced formulas, data analysis techniques, pivot tables, macros and automation, advanced charting, financial functions, advanced lookup functions, data visualisation, collaboration, and security features.
What is Advanced Excel training?
Advanced Excel training is a specialised course that offers comprehensive knowledge and practical skills for using Microsoft Excel’s advanced features and functionalities. Advanced formulas, data analysis methods, pivot tables, macros, advanced charting, and other subjects are covered in the training.
How long does it take to complete an Advanced Excel training course?
Depending on the tutor and the length of the curriculum, the course’s duration may vary. An Advanced Excel training course typically has options for varying levels of intensity and duration, lasting anywhere from a few days to several weeks.
- CPD Certificate
- Shapes Training Official Achievement Certificate
- Software Certificates (AWS, GCP & Microsoft)
Blogs
Copyright @ Shapes Training 2024. All Right Reserved. Privacy Policy
